The imagery created for a Broadway show provides audiences with a tangible, visual and emotional connection to the theatrical experience. SpotCo, one of the nation’s leading theatrical design and advertising companies, has been by far the most successful company in forging that connection. A visual and oral history of the past 20 years of theater, On Broadway pulls back the curtain to reveal the creative process involved in bringing a Broadway show to the stage and into the public consciousness through the words of Broadway’s most famous personalities and the art of SpotCo. This collection of hundreds of behind-the-scenes photos, concept art and posters, as well as personal anecdotes by and with some of Broadway’s most beloved stars, including Harvey Fierstein, Joel Grey, Cherry Jones, Lin-Manuel Miranda, Bernadette Peters, Mark Ruffalo, Patrick Stewart, Sting and more serves as a record of the shows and the performers that have graced New York stages for the past two decades. Hardcover.