Reasons to shop from us
Broadway Cares/Equity Fights AIDS once again serves up a plethora of unique and original merchandise in our latest online Catalog of Giving. Each item offered caters to anyone with an appetite for theatre, be it on Broadway or anywhere else in the world.
You can continue to order our one-of-a-kind merchandise all year long by visiting us each month for new featured items, staff picks and great savings. Where else can you find a unique assortment of red ribbon items alongside theatre-lovers gifts, including our signature Broadway Cares Collection and Broadway Legends holiday ornaments series?
Our latest Snow Globe is designed by Tony Award®-nominated designer David Rockwell as a romantic metropolis with a translucent cityscape featuring several of New York City’s iconic landmarks that light up! We are also excited to introduce new additions to the Broadway Cares Classic Collection, which feature logos from classic shows that have played on Broadway over the past 10 years. Whether you shop with us around holiday time or throughout the year, we always appreciate your allowing BC/EFA to succeed in our mission of helping those affected by HIV and AIDS and other life-threatening illnesses. What we do together makes a difference!
Broadway Cares / Equity Fights AIDS (BC/EFA) is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised over $195 million for essential services for people with AIDS and other critical illnesses across the United States.
BC/EFA is the major supporter of seven programs at The Actors Fund, including
the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative, the Al Hirschfeld Free Health Clinic and more. BC/EFA also awards grants to over 400 AIDS and family service organizations nationwide.
Programs of BC/EFA include Classical Action, which draws on the talents and generosity of the classical, opera and jazz performing arts communities to raise funds for AIDS services and Dancers Responding to AIDS (DRA), the dance world’s ongoing response to the AIDS crisis. Every item purchased supports BC/EFA’s mission and important work.